Impulse Support: Image and video size recommendations

Impulse will look best when you provide the largest source images possible. The theme will load the right size for the right situation, making sure your site loads as quickly as possible. We recommend JPG over PNG files for better load times.


Because the product page's desktop layout is adjustable, we recommend thinking about your photography mobile-first.

For most products a portrait (3:4 or 2:3) or square (1:1) aspect ratio will ensure that your product can be accurately shown in full detail on your store without the need to pinch or zoom.

Depending on your product shape, choose from one of the aspect ratios below:

Recommended aspect ratio 3:4
Minimum size 532px wide 710px tall
Recommended size 1065px wide 1420px tall
Recommended size (2x zoomable) 2130px wide 2840px tall

Heroes, Slideshows, Collection headers

Recommended aspect ratio 16:9
Minimum size 1440px wide 810px tall
Recommended size 2880px wide 1620px tall

Note: You can use the section height settings to crop the image for your situation

For slideshow images on mobile, a 1:1 aspect ratio with a minimum size of 800 x 800px is recommended.

Blog posts

Recommended aspect ratio 4:3 (adjustable through settings)
Minimum size 440px wide 330px tall
Recommended size 2880px wide 1410px tall

Mega menu

  • Mega menu images are pulled from your collection image and look best at an approximate aspect ratio of 17:8
  • If not using full-page collection images, the recommended size is  510px wide by 234px tall

Video sections

Recommended hosting method .mp4 or YouTube
Recommended aspect ratio 16:9
Minimum size 1280px wide 720px tall
Recommended size 1920px wide 1080px tall

Note: You can use the section height settings to crop the video for your situation and for mobile devices

For product videos, use the same size as your product images.

More information: