Trigger an

The most feature rich theme yet

Powerful custom promotions

Keep your customers shopping and maximize product awareness with our powerful homepage and collection page custom promotion designer. Plus, promote content sitewide on your footer and multi-announcement bar.

Compete with the giants

We've studied Fortune 500 retailers and delivered the features that help them sell. Layered menus, powerful sidebar filters, subcollections, beautiful video, additional product page content, our modern design aesthetic and more.

Have any questions?

Any questions?

Get your questions answered in our dedicated support area.

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Start selling with Impulse.

Buy it - $180

Theme features


Big, beautiful imagery

Large edge-to-edge photos, animations, video, and parallax slideshows let your rich photography do the talking all while keeping your site lightning fast.

Multiple multi-column menus

Quickly let customers browse through groups of collections by adding columns to your menu items with our easy-to-use mega menu feature.

Clean, minimal design

Keep the focus on your products and messaging with Impulse’s clean and minimal design style.


Free access to Shopify's 250+ premium and open source fonts lets you differentiate your brand easily and effectively. We’ve designed Impulse with large, simple typography that will put your style front and center.

Optimized for readability

Smooth, subtle overlays and gradients help keep your text readable when placed over photography.

Compact mobile design

Mobile users have less patience for scrolling so we’ve kept the mobile design as compact as possible, with simple expandable areas for those that want more.

Smooth animations

Impulse is designed from start to finish to smoothly and elegantly animate your content into view for a premium, polished look and feel.


Powerful promotional grid designer

Highlight your most important content with exceptionally flexible promotions on your homepage, collection pages and on your site-wide footer.

Six flexible promotion types

Mix and match from a number of easy to setup promotion types that work seamlessly together: try the Simple, Banner, Product, Sale Collection, Image and Advanced promotion types.

Individual promotions per collection

Take your promotional capabilities to the next level by either highlighting promotions on all collection pages or creating tailored promotions only shown on specific collections.

Site-wide footer promotions

Keep customers browsing by using your footer to highlight your most important promotions at the bottom of every page of your store.

Multiple announcements

Announce multiple promotions or policies in our prominent announcement bar with options to either rotate between announcements or display them side-by-side.


.MP4, YouTube and Vimeo support

Supports all major video formats for flawless high quality video across your store. We recommend .MP4 or YouTube.

Brand video

Take your brand to the next level with autoplaying high quality video built into your homepage, product pages, and sectioned content pages. Your videos will be just as beautiful on mobile as they are on desktop.

Traditional video

Include a full click-to-play video player with video controls and audio right on your homepage.

Product video

Bring the runway to the screen by showing autoplaying product videos right inline with the rest of your product images.

Homepage sections

Multiple hero options

A slideshow, large video, and numerous full-width custom promotion types can all be used interchangeably throughout your homepage to suit your current promotional needs.

Parallax slideshow and image sections

Give your store an extra sense of depth with our scrolling parallax options for slideshows, image sections and more.

Full single product section

Showcase a product for purchase right from the homepage, complete with reviews, video and any other extra tabs you have set up.

Full-width images, video and text

Showcase a large photo or video of your products and provide a perfectly readable description, link or callout right on top of it.

Everything else and more

The homepage also includes an Instagram feed, blog posts, testimonials, maps, text columns, a custom layout builder and more.

Collection pages

Advanced sidebar or pop-out filter

Build a multi-category collection filter that lets customers instantly filter by subcollection, custom groups of tags, and more.

Collection promotions

Use our advanced promotion designer to show custom promotions across either all your collections or only show specific promotions on specific collections.


Allow customers to quickly narrow their search with our powerful subcollections feature which adds prominent links to any collections within the current collection at the top of the page or in the sidebar.

Large image banner

Show an optional big, beautiful banner across the top of your collection pages with an optional parallax effect.

Image switching on hover

Customers can quickly see a second product image by hovering their mouse over a product.

Color swatches

Let customers see what colors are available for a product with either a solid color or a textured image. 

See Conversion Features for quick shop and more.

Product pages

Product video

Show autoplaying product videos inline with the rest of your product images. Mobile-friendly with support for YouTube, .MP4 and Vimeo.

Additional sections

Tell your brand's story or promote other products or pages right on your product page with 7 modular sections on the product.sections template.

Flexible layout

Adjust the size of your product images and product description to match the size of your products.


Customers can quickly look closer at a product image without blocking any important text on your page — just click over any product image to zoom in within its frame.

Color swatches

Let customers choose their color variant by showing either a solid color or a textured image swatch.  Learn how to set swatches up in our Support area.

Recently viewed products

Prevent churn by enticing customers to continue shopping by reminding them of products they've already looked at with our recently viewed products section.

Related products

Showcase related products from the same collection below your featured product or from a custom collection of related products below your featured product.

See Conversion Features for review integration and more.

Conversion features


Quickly look at a product’s complete details page while browsing a collection, homepage, or related products.

Pop-out cart

Encourage quick checkout and continued shopping by never making customers leave the product page.

Integrated reviews

One click seamless integration of Shopify’s Product Reviews app, built right into the theme as a tab on product pages.

Product tabs

Address crucial pre-purchase questions by adding text in a tab to all product pages (ex: shipping rates, return policies) or by adding tabs to specific product pages through utility tags

Product question form

Let customers ask questions when and where they occur by adding a contact form in a tab on your product pages.

Marketing features

Landing page with sections

Create an engaging landing page using the 10 modular sections on our new page.sections template.

Newsletter popup

Collect customer contact information by offering them promotions in a popup. Set a delay so that the popup doesn’t interrupt their experience.

Footer newsletter

Collect email addresses and provide an enticing message sitewide on your footer.

Beautiful blog

Market to your customers on our beautiful staggered blog design. Articles have been optimized for readability and easy commenting.

Instagram feed

Show off your latest photos from your Instagram account. Photos link directly into the app where customers can like and follow you.

Absolutely great theme if you are looking to sell multiple products. I looked into various themes but Impulse was amazing at the first look. Haven't got any customer service experience yet but that would be great too in my opinion. I do recommend this theme!! Good Luck.

My Home Parlor

For over 6 months I’ve been trying to customize the best Shopify theme that suits my clothing brand. I've had many themes and always tried to choose the best of them. Personally I installed for Impulse and it's exactly what I needed it to be for only 180$!


THESE PEOPLE ARE AMAZING, I JUST BOUGHT THIS THEME AND LOVE IT!! It makes everything looks so smooth and professional and I needed some help they were amazing and literally responded so fast and efficiently for me! BRILLIANT! LOVE IT!



Regular price $180

Our latest Shopify theme. Bring awareness to all your product lines with tailored promotions throughout your store.

See it in action on our demo shops:

Purchase is valid for one online store.

v2.1.0 - June 27, 2019

  • Prevent newsletter from opening on Shopify robot challenge page
  • Add collapse setting for sidebar menu block
  • Add play icon to buttons that trigger YouTube video modal
  • New search parameters to choose from
  • Move 'back to collection' links below related products
  • Move 'Recently viewed products' below related products
  • Improved mobile zoom on product images
  • New page.faq template with expandable question blocks
  • Setting to place announcement bar above header

v2.0.1 - June 4, 2019

  • Prevent empty product recommendations from appearing
  • Fix bug released in v2 that hid some product variant labels

v2.0.0 - May 29, 2019

  • Implement new product recommendation engine
  • Fix expandable boxes in quick view not opening after collection filter is used
  • Allow users to scroll cart drawer to see full note field when Android keyboard is open

v1.6.0 - May 22, 2019

  • Fix minor password page overflow issue
  • New automatic discounts in cart and order page

v1.5.8 - May 9, 2019

  • Fix IE11 bug that prevented some product forms from not changing variant availability

v1.5.7 - May 8, 2019

  • Remove double quotes from JSON+ld description field
  • Add shop name to home page H1 tag even when logo set

v1.5.6 - May 1, 2019

  • Remove old IE support snippet reference

v1.5.5 - Apr 24, 2019

  • Fix variant dropdown width bug in Firefox

v1.5.4 - Apr 16, 2019

  • Remove jQuery dependence for cookie handling
  • Prevent zoomed product images from getting stuck while swiping on mobile
  • Remove underline style from image links in editor
  • Remove new lines from JSON+ld description
  • Remove scrollbar on Windows browsers when sidebar filters are set to drawer

v1.5.3 - Apr 9, 2019

  • Add link option to image row section
  • Fix sidebar layout when set as drawer

v1.5.2 - Apr 8, 2019

  • Hide review badge when 0 reviews on product page
  • Add color swatch support to sidebar filters
  • Add round color swatch option
  • Add sticky filters on collection page, only in supported browsers
  • Fix pagination on some mobile devices after filter used

v1.5.1 - Mar 27, 2019

  • Faster loading speeds for tag filter selection
  • Faster loading speeds for quick view product form
  • Do not show quantity below 0
  • Allow featured collection to be set as grid layout on mobile
  • Add blog template social meta tags for image preview
  • Fix dynamic variant availability check if quote is in variant name

v1.5.0 - Mar 20, 2019

  • Dynamically disable variant options when they do not exist

v1.4.2 - Mar 15, 2019

  • Order/address breadcrumbs visibility according to global setting
  • JSON-LD for structured product data (plus reviews)
  • Liquid variable to change product description layout in quick view
  • Fix testimonial block on pages if only author set
  • Add article excerpt setting for blog page
  • Add button and image link setting for "Text columns with images" page block

v1.4.1 - Feb 27, 2019

  • More obvious sold out state for color swatches
  • Prevent false disabled variant state
  • Prevent 'Default' from showing as only variant
  • Prevent iOS from zooming on inputs if base font size is set to small

v1.4.0 - Feb 15, 2019

  • Add setting to show % saved on product instead of dollar amount
  • Enable sections on template
  • Fix drawer button setting colors
  • Fix element ID bug with non-standard characters
  • Better RTL text support
  • Out of stock variants are selectable for app compatibility
  • Add padding to promo grid product when tint overlay enabled
  • Trigger mobile layout on portrait tablets
  • Speed up in-editor rendering with Shopify's liquid style tags
  • Reduce page shifting while Shopify's dynamic payment buttons load
  • Revised mobile cart page layout

v1.3.2 - Jan 29, 2019

  • Defer offscreen Instagram image loading
  • Add contact form section option to home page

v1.3.1 - Dec 5, 2018

  • Fix full-width review pagination layout
  • Enable dynamic checkout buttons by default
  • Prevent iOS from auto-formatting product IDs as phone number links

v1.3.0 - Nov 29, 2018

  • Fix hero link clickability in MS Edge when button style is inverted
  • Match menu dropdown text size to parent links
  • Fix PayPal cart button layering issue
  • Add hero text and button color setting
  • Fix loading state on angled buttons
  • Fix vertical variant image active thumbnail state
  • Fix browser rendering issue for secondary product grid images
  • Fix currency switcher values after tag filtering is used
  • Refresh Shopify review app after filtering tags
  • Only load product variant JSON to reduce page weight
  • Smarter loading of variant data in quick view modal
  • Move jQuery to cached vendor script file

v1.2.4 - Nov 5, 2018

  • Prevent shop logo from hiding behind meganav
  • Fix Apple Pay icon color on some shops

v1.2.3 - Oct 30, 2018

  • Add color name class to swatches for easy CSS hooks
  • Fix utility tag potentially showing up as custom label

v1.2.2 - Oct 25, 2018

  • Custom product grid labels from new utility tags
  • Fix potential nav dropdown overlap
  • Product quick view SEO improvements

v1.2.1 - Oct 17, 2018

  • Update collection meta tag to use featured image
  • Add padding to slider text if navigation dots exist to prevent overlap
  • Fix potential hero image background sizing
  • Calculate recently viewed products more accurately
  • Add copyright setting in footer
  • Reduce size of review stars on collection page

v1.2.0 — Oct 10, 2018

  • Enable hover to reveal second image on larger touch-friendly devices screens
  • Entire promo grid and slideshow blocks becomes link if only one is set
  • Higher quality images in slideshow, promo grid, large image with text box, collection header
  • Do not show inventory when over 10
  • Update review anchor link destination in quick view
  • Add limit search to products only setting
  • Fix mobile Instagram layout bug
  • Add menu block option to collection filters

v1.1.0 - Oct 2, 2018

  • Center images and add dots on mobile product page
  • New slideshow image layout for better quality images
  • Fix remove tag title in some rare instances
  • Add full width product review layout setting

v1.0.5 - Sept 28, 2018

  • No longer try and force capitalize product tags
  • Add custom HTML block to page/product sections template
  • Fix color swatch layout in related products
  • Enable color swatch hover effect on related products
  • Remove Chrome's MP4 player video download option

v1.0.4 - Sept 19, 2018

  • Mobile alignment adjustment on product page
  • Request more Instagram images than we need as backup for API limitations
  • Do not load jQuery from Google so it is not blocked in China

v1.0.3 - Sept 17, 2018

  • Fix drawer menu sublink layout if using # as the URL
  • Fix image zoom on first product image

v1.0.2 - Sept 11, 2018

  • Fix quick view product image visibility
  • Fix hidden product images on mobile

v1.0.1 - Sept 10, 2018

  • Minor bug fixes (angled button style in some sections, tall product image visibility, text alignment)
  • Added setting to move product images to left side of product page
  • Fix Vimeo product videos from not playing if only one product image

v1.0.0 - Aug 22, 2018

  • Theme launch

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