Privacy policy

Who are we?

  • Archetype Themes (“we”, “us” and “our”) is committed to safeguarding the privacy of the personal data we collect, use or disclose.
  • Archetype Themes is the controller of certain personal data. We can be contacted by email at privacy@archetypethemes.co. The relevant controllers of personal data may depend on where an individual is located, the Site(s) (as defined in section 2.1 below) visited and the services received. References in this privacy policy to “we”, “us” and “our” are to the relevant controller(s).
  • Our Privacy Officer (also known as a Data Protection Officer) may be contacted by email at privacy@archetypethemes.co.

About this privacy policy

  • This privacy policy tells you about how we use, protect and disclose personal data that we have collected using both offline means (e.g. via phone, mail, in-person meetings and other correspondence) and online means, such as when our website is accessed or applications owned or operated by Archetype Themes are used, including https://archetypethemes.co/ and its local sub-domains and our programs (collectively, the “Site”).
  • The Site may contain links to other third-party websites or applications. Please be aware that these websites and applications may collect personal data. These websites and applications may have their own privacy notices or policies.
  • To the extent any linked websites or applications visited are not owned or operated by Archetype Themes please be aware that we are not responsible or liable for the websites’ or applications’ content, any use of the websites or applications, or the privacy and security practices and policies of those websites or applications.

What personal data do we collect?

We may collect the following personal data. Please note that we may combine personal data collected from one source with personal data that we have collected from other sources.

  • Correspondence
    We collect personal data where when we engage in correspondence, and we will typically keep a record of such correspondence. This correspondence may include contacting us for support. This personal data may include your first and last name, email address, telephone number, country of residence, service information, queries, and other personal data provided to us.
  • Social media information
    We maintain presences on social media platforms including, but not limited to Twitter and Instagram. We collect personal data when people interact with us on social media. Please note that these social media platforms may set cookies and other tracking technologies on a device when their pages are visited. The output of such information may be provided to us (usually for statistical purposes to see how users interact with our content on social medial platforms). These social media platforms will also be data controllers of personal data. Information about how they collect and use personal data can usually be found in their respective privacy policies and cookies policies on their websites
  • Potential Employees
    When applying for employment with Archetype Themes, we are provided with contact information, questions or comments about the job posting, as well as personal data set out in a resume, including educational and employment history. We use this information to review the application and suitability for current employment opportunities, as well as to contact people with respect to employment opportunities. We may also be provided with additional personal data through communications as part of the job application process.

    Why do we use personal data?

    We may use your personal data for a variety of business purposes, which we have set out below.

    • To provide communications and provide customer support
      To provide support and to respond to requests, comments, questions, or concerns, and to contact people if we have any issues with respect to same. Such communications are provided by various means, including emails, telephone and SMS.

    • To ensure our Site content is relevant and to maintain the security of our Site
      To ensure that content from our Sites are presented in the most effective and secure manner.

    • To provide marketing materials
      To provide updates and offers, where persons have chosen to receive these. We may also use personal data for marketing our own and our selected business partners’ products and services by mail, email, SMS and phone and fax. We may also use personal data to market via social media. Where required by law, we will ask for consent at the time we collect the personal data to conduct these types of marketing. Where required by law, we will provide an option to unsubscribe or opt-out of further communication on any electronic marketing communication sent or you may opt-out/change your marketing settings by emailing privacy@archetypethemes.co with a request to be removed.

      Please also note that our marketing related emails may contain a campaign-unique “web beacon pixel” to tell us how you interact with our communications. We may use this information for purposes including determining which of our emails are more interesting to you and to query if you should continue receiving emails if you do not open them. The pixel will be deleted when you delete the email.

      Where you subscribe to an online service, the accompanying emails similarly include a pixel. We track your interaction with these emails and our online services to validate attendance for accreditation purposes, to help determine which information is of interest to you and to customise the advertisements you see on our Sites.

    • Advertising
      To measure or understand the effectiveness of the advertising we serve to you and others, and to deliver relevant advertising to you. We may use the information we have collected from you to enable us to display advertisements to our target audiences.
    • To enforce our terms and in connection with legal or regulatory obligations
      We may process personal data to enforce our terms and to comply with our legal and regulatory requirements or dialogue with regulators/judicial proceedings/court orders as applicable which may include disclosing personal data to third parties, the court service and/or regulators or law enforcement agencies in connection with enquiries, proceedings or investigations by such parties anywhere in the world or where compelled to do so.
    • To reorganise or make changes to our business
      In the event that we: (i) are subject to negotiations for the sale of our business or part thereof to a third party; (ii) are sold to a third party; or (iii) undergo a re-organisation, we may need to transfer personal data to the relevant third party (or its advisors) as part of any due diligence process for the purpose of analysing any proposed sale or re-organisation. We may also need to transfer personal data to that re-organised entity or third party after the sale or reorganisation for them to use for the same purposes as set out in this policy.

      What information (other than personal data) do we collect?

      • As you navigate our Site, we use cookies or other automatic data collection technologies (such as Google Analytics) to collect certain information about your device (e.g. type and model of device, operating system, screen resolution), general location information based on your IP address, user behaviour (e.g. pages visited, time spend on each page, actions taken such as clicks and form submissions), referral information (e.g. source of traffic to our Site such as search engine queries, social media platforms and referral links), demographic information (e.g. age, gender and interests based on your Google account settings or other third party data), and information related to e-commerce transactions (e.g. products purchased, transaction amounts and payment method).
      • The information we collect automatically is aggregated or statistical information and may include personal data, and we may maintain it or associate it with personal data we collect in other ways or receive from third parties. It helps us to understand your behaviour on our Site, improve our Site, and deliver a better and more personalized service, including by enabling us to:
        • Estimate our audience size and usage patterns.
        • Store information about your preferences, allowing us to customize our Site according to your individual interests.
        • Speed up your searches.
        • Recognize you when you return to our Site.

        Cookies and other tracking technologies

        • We use cookies and similar technologies (e.g. log files and web beacons) to automatically collect data. A cookie is a small amount of information (text file) generated when a website is visited, that is sent to the user’s web browser and may be stored on the user’s hard drive in order to remember information. This enables us to recognize a user’s computer or device when they return. Cookies can be deleted or adjusted using browser settings, and you may also set your browser to notify you when you receive a cookie or to not accept or opt out of certain cookies. Please note that if you decide not to accept or to opt out of cookies from our Site, you may not be able to take advantage of all of the Site features. To manage Flash cookies in particular, please visit the Flash player settings page on Adobe’s website. Our Site also contains small electronic files known as web beacons (also referred to as tags and pixels) that allow us to record information about how you browse our Site (for example, to count users who have visited certain pages, or to record the popularity of certain website content and verifying system and server integrity). We also use log files to track your activities on our Site and collect information including your IP address, browser type, Internet service providers, referring/exit pages and date/time stamps.
        • We may use third parties such as Google Analytics to help us gather and analyze information about the areas visited on the Site (such as the pages most read, time spent, search terms and other engagement data) in order to evaluate and improve the user experience and the Site. These third parties may use cookies and other tracking technologies. For more information about Google Analytics or to prevent the storage and processing of this data (including your IP address) by Google (i.e. top opt out of Google Analytics), you can download and install this browser plug-in. You can also obtain additional information on Google Analytics’ data privacy and security here and here. We may also use Google Ads Remarketing to display advertisements to you if you have previously interacted with our Site. Google Ads Remarketing also uses cookies and tracking technologies. You can opt out of Google Ads Remarketing by following these steps.
        • We may also use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). To learn more or to opt-out of tailored advertising please visit the Digital Advertising Alliance of Canada Opt-Out Tool for information on how you can opt out of behavioral tracking on this Site and how we respond to web browser signals and other mechanisms that enable consumers to exercise choices about behavioural tracking.
        • Some content or applications on the Site, including advertisements, are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your personal data or they may collect information, including personal data, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioural) advertising or other targeted content. You can opt-out of several third party ad servers' and networks' cookies simultaneously by using the Digital Advertising Alliance of Canada’s opt-out tool. You can also access this website to learn more about online behavioural advertising and how to stop websites from placing cookies on your device. We do not control these third parties' tracking technologies or how they are used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

        Who do we share personal data with and why?

        We may share or disclose personal data for the purposes set out in section 5 above to third parties. These third parties include:

        • Service providers
          Such service providers may include:
            • third-party companies to perform functions on our behalf e.g. marketing assistance, postal and email delivery, customer service, and data analysis, and advertisers and advertising networks (that require the information to select and serve relevant advertisements to you and others);
            • payment card processors; and
            • IT cloud, web hosting, data storage and data processing providers.
          • Advisors
            Such advisors may include legal, financial, business or other advisors.
          • Affiliated companies
            As our business continues to evolve, we may acquire, establish or sell business units or subsidiaries. Personal data is one of the business assets that would be transferred in these types of transactions. In such a situation, your personal data would only be used in a manner consistent with this privacy policy.
          • Third parties as required by law or regulation
            We may disclose personal data as required by law or regulation, and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on Archetype Themes.

          How do we protect personal data?

          • Archetype Themes takes commercially reasonable efforts to protect the personal data under its control. Archetype Themes utilizes physical, electronic and administrative measures to secure personal data from accidental loss and from unauthorized access, use, alteration and disclosure. The nature of the safeguards will vary depending on the sensitivity of the information that has been collected, the amount, distribution and format of the information, and the method of storage.
          • Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect personal data, we cannot guarantee the security of it transmitted to our Site or through communications.
          • If you have any questions or concerns about Archetype Themes’ security practices, you can send us an email at privacy@archetypethemes.co.

          International transfers of personal data

          • General overseas transfers
            • Our servers and offices are located in Canada and the United States, and as a result, we may collect, process, store, share, and transfer your personal data in Canada and the United States.
            • As such, personal data may be accessed by staff or suppliers in, transferred to, and/or stored at, a destination outside the country in which an individual is located, including to our servers and offices in Canada and the United States.
            • These countries may not provide the same level of data protection as a home country; however, we will take steps to ensure that personal data that is transferred outside a home country is safeguarded as in line with this privacy policy and applicable laws. Additionally, under these circumstances, the governments, courts, law enforcement, or regulatory agencies of a foreign country may be able to obtain access to your personal data through the laws of that country.

          How long do we keep your personal data?

          • Our retention periods for personal data are based on business needs and legal requirements.
          • We will retain personal data while we are using it, for purposes described in the section 5 above. We may continue to retain it after we have ceased such uses for certain legitimate business purposes. We may also continue to retain personal data to meet our legal requirements or to defend or exercise our legal rights.
          • The length of time for which we will retain personal data will depend on the purposes for which we need to retain it. After we no longer need to retain personal data, we will delete it or securely destroy.

          What are your rights?

          • Archetype Themes operates in countries with data protection laws which provide different rights to individuals in respect of access, deletion, rectification and limiting processing of personal data. When a request to exercise certain rights in relation to personal data is made, we will need to check the entitlement prior to answering a request.
          • In general, the following rights are likely available regardless of where an individual is located:
            • the right to stop receiving marketing communication; and
            • the right to require us to update any inaccuracies in the personal data we hold. In order to assist us with this, please keep the relevant information up to date.
          • To submit a request regarding personal data by email, please use the contact information outlined below.

          Age of Majority

          • Archetype Themes does not provide services intended for persons under the age of majority in their place of residence and does not therefore knowingly or intentionally collect personal data from these persons.

          For Individuals in the European Economic Area (EEA)

          • For European Union data protection purposes, when we act as a controller in relation to your personal data, our Data Protection Officer is our representative and can be contacted at privacy@archetypethemes.co.
          • If you are a European resident, you have the right to access personal data we hold about you and to ask that your personal data be corrected, updated, or deleted. If you would like to exercise any of these rights, please contact us through the contact information below.
          • Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, [including to Canada and the United States].
          • If you are in Europe, the UK, or Switzerland, when we send your personal data to Canada it is protected under Canadian law, which the European Commission has found will adequately protect your information. If we then send this personal data outside of Canada (for example, when we send this information to our subprocessors), this information is protected by contractual commitments that are comparable to those provided in Standard Contractual Clauses.

          Contacting us

          • If you have any queries or complaints about our use of personal data, please contact our Privacy Officer at privacy@archetypethemes.co. 

          Updates to this privacy policy

          • We regularly review and, if appropriate, update this privacy policy from time to time, and as our services and use of personal data evolves.
          • We will update the date of this document each time it is changed.

          Last update

          • The privacy policy contained herein became officially effective as of April 4th, 2023.