in Motion.

A new class of Shopify theme

Smooth animations

Make your products stand out with Motion's smooth and elegant animations, designed to engage and delight customers like never before.

Perfect video

Video is changing the face of the web and it's time you had a theme that did it right. Engage customers with autoplaying video both on mobile devices and desktop.

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Get started with Motion.

Buy it — $180

Theme features


Clean, minimal design

Keep the focus on your products and messaging with Motion’s clean and minimal design style.

Big, beautiful imagery

Large edge-to-edge photos, animations, video, and slideshows let your imagery shine.


One of the most effective ways to differentiate your brand is through typography and we’ve designed Motion with large, simple typography that will put your style front and center.

Optimized for readability

Smooth, subtle overlays and gradients help keep your text readable when placed over photography.

Compact mobile design

Mobile users have less patience for scrolling so we’ve kept the mobile design as compact as possible, with simple expandable areas for those that want more.


Designed for smooth animation

Motion is designed from start to finish to smoothly and elegantly animate your content into view. Choose from our animation types to see what best fits your brand or disable them altogether.

Page transitions

Animate between pages for a more seamless shopping experience.

Animated callouts

Our Fading Image Hero section lets you create a unique animated slideshow that combines beautiful imagery and bold statements.


.MP4, YouTube and Vimeo support

Supports all major video formats for flawless high quality video across your store. We recommend .MP4 or YouTube.

Brand video

Take your brand to the next level with autoplaying high quality video built into two different sections on your homepage. Your videos will be just as beautiful on mobile as they are on desktop.

Traditional video

Include a full click-to-play video player with video controls and audio right on your homepage.

Product video

Bring the runway to the screen by showing autoplaying product videos right inline with the rest of your product images.

Homepage sections

Three hero sections

Large video, a slideshow, and an animated bold statement section can all be used interchangeably throughout your homepage depending on your current promotions.

Collection callouts

A beautiful collection grid showcases all your collections and an additional section can highlight a single collection by automatically showcasing the products within it.

Full single product section

Showcase a product for purchase right from the homepage, complete with reviews, video and any other extra tabs you have set up.

Full-width images, video and text

Showcase a large photo or video of your products and provide a perfectly readable description, link or callout right on top of it.

Everything else and more

Blog posts, Instagram feed, testimonials, maps, text columns, and a custom layout builder.

Collection pages

Instant tag browsing

Quickly browse between tags without ever leaving the page with our asynchronous tag browsing feature.

Large image banner

Show an optional big, beautiful banner across the top of your collection pages.

Image switching on hover

Customers can quickly see a second product image by hovering their mouse over a product.

Color swatches

Let customers see what colors are available for a product with either a solid color or a textured image.

Flexible layout

Choose how many products you want to show per row and Motion will arrange them for you.

See Conversion Features for quick shop and more.

Product pages

Product video

Show autoplaying product videos inline with the rest of your product images. Mobile-friendly with support for YouTube, .MP4 and Vimeo.

Flexible layout

Adjust the size of your product images and product description to match the size of your products.


Customers can quickly look closer at a product image without clicking — just hover over any product image.

Color swatches

Let customers choose their color variant by showing either a solid color or a textured image swatch.

Continue shopping

Large image callouts at the end of your product page help prevent churn by enticing customers to return to a collection or navigate to the next product.

Related products

Showcase related products from the same collection or from a custom collection of related products below your featured product.

See Conversion Features for review integration and more.

Conversion features


Quickly look at a product’s complete details page while browsing a collection, homepage, or related products.

Pop-out cart

Encourage quick checkout and continued shopping by never making customers leave the product page.

Integrated reviews

One click seamless integration of Shopify’s Theme Reviews app, built right into the theme as a tab on product pages.

Product tabs

Address crucial pre-purchase questions by adding text in a tab to all product pages (ex: shipping rates, return policies) or by adding tabs to specific product pages through utility tags.

Product question form

Let customers ask questions when and where they occur by adding a contact form in a tab on your product pages.

Marketing features

Newsletter popup

Collect customer contact information by offering them promotions in a popup. Set a delay so that the popup doesn’t interrupt their experience.

Footer newsletter

Collect email addresses and provide an enticing message sitewide on your footer.

Beautiful blog

Market to your customers on our beautiful staggered blog design. Articles have been optimized for readability and easy commenting.

Instagram feed

Show off your latest photos from your Instagram account. Photos link directly into the app where customers can like and follow you.

I've personally experimented with 3 themes that I paid $180 each for and Motion has been a home-run in terms of my UI and widget needs. We modeled our website experience based off some of UI and UX techniques used by the giant e-commerce websites in our industry and the Motion theme was simply the best candidate to do so. Try it out and rey other themes too - it will help you appreciate Motion!

Tastemaker Supply

This theme by far has the strongest product page of any theme I've seen to date. Equipped with a built- in accordion and contact form, it provides plenty of space to input the details our customers need to make an informed purchase. The theme is fast, user-friendly, aesthetically pleasing, and Marcus provides excellent support! Highly recommended.

Midori Bikinis

If you've got good video then Motion is an absolute no-brainer. A boatload of the functionality and superb support. Any questions have been answered in less than 3hrs during office hours in my experience, and they even replied promptly on New Year's Day. Archetype are as professional as they come and Motion is thoroughly recommended.

Cruick Leather


Regular price $180
Purchase Motion

Our latest Shopify theme. Bring your brand to life through animation and video. 

See it in action on our demo shops:

Purchase is valid for one online store.

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